Insurance Expert & Mentor

Brian Laundry

I’ve never woken up in the morning without a feeling that I need to push forward to be the best.

That’s how Brian Laundry, an insurance advisor for 20 years, sees life: as being about pursuing greatness. Pursuing it for himself, yes, and even more so for the people around him. For the next generation of advisors, for example, whom he mentors and through whom he seeks to fulfill his vision of revolutionizing the life insurance industry.

Why is revolution required? Because the industry is antiquated and analog, resulting in an experience that is dreadful for advisors and clients alike – but not when they work with Brian.

A one-of-a-kind, highly-efficient, technology-driven experience – one that Brian is relentlessly improving upon – is what makes possible his daily dual mission: to get clients as excited about insurance as he is, and to give advisors a quantum leap forward in their business.

Those advisors, among them Canada’s most prominent, seek Brian’s counsel and guidance in developing insurance strategies for their clients – Canada’s most affluent individuals and corporations – because the experience he delivers makes the client’s decision to employ insurance strategies an easy one. And yes, even an exciting one.

However, a client experience that makes a typically complex decision easy only comes about through the very hard work, experience and commitment to constant improvement that Brian is so widely known for.

It is an intensity that he brings to everything he does, including his favourite pastimes of playing basketball, baseball, golf and hitting the gym – and his support of local community events and initiatives.

For Brian, it all comes down to deep reliability and follow-through: “I try to put myself second in every relationship. I want someone to feel that someone else cared enough to do something, not just say something.”

Brand Foundation

The pursuit of greatness for our professional network, their clients and ourselves.

Core Purpose

The pursuit of greatness for our professional network, their clients and ourselves.


To revolutionize this profession by mentoring a new generation of advisors.


Making the complex easy.


To get clients as excited
about insurance as we are and give advisors a quantum leap forward in their business.


  • Highly efficient process
  • Working very hard
  • Putting ourselves second in every relationship
  • Technology
  • Professional polish


  • Highly knowledgeable
  • Totally enthusiastic
  • Extremely thorough
  • Always reliable
  • Not going anywhere
  1. Do the right thing.
  2. Never oversell.
  3. Be conservative.
  4. Don’t be greedy.
  5. Be a steady drumbeat.
  6. There is absolutely no substitute for effort.
  7. Start with a dream, and then work backwards.
  8. Don’t be afraid to succeed.

The Brand

Highly knowledgeable, totally enthusiastic, extremely thorough, always reliable and not going anywhere. And that’s just for starters.

Contact Brian

Our job is to coach you – the advisor and the client – and not let you make a mistake.