I'm looking forward to meeting everybody this Thursday. This online portal provides some information about me, my process and some case studies (from the past).
My plan is to bring several different types of real-life examples (recent) that focuses on the family market (including executives).
It’s not awards that drive Brian Laundry, though having been recognized as a Manulife Elite Advisor as well as a Hollis Insurance/PPI Top Advisor for seven consecutive years, his record speaks for itself. What drives Brian is a quest to be the best in the financial planning business – offering advisors and clients alike the best possible advice for achieving financial objectives.
Brian has developed a strategic network of professionals, including financial advisors, investment advisors and accountants, in order to deliver a multifaceted approach to tax and insurance consulting. As part of his process he works tirelessly to glean a complete understanding of the needs, objectives and financial obligations at play, and then applies his expertise to recommend an optimal and nuanced course of action. In particular, Brian brings deep expertise surrounding the biggest threat to Canadians’ finances – taxes.
But while Brian knows that the results count – and in this industry, they count a lot – he thrives on delivering the best end-to-end experience. “I get a real charge out of helping people,” he says. “I get even more of a charge when people tell me how great the experience has been. Aside from spending time with my family, nothing is more exciting, energizing and fulfilling than building my business. I love my industry.”
There are many different methods advisors use to work with Brian:
The most important thing about a collaborative relationship is communication. The more you speak with Brian, the more you will learn how to collaborate together. Call Brian if you have a simple question. Call to chat about client situations. Call to brainstorm together. It doesn't matter, just call and chat.
There is a Process
The flowchart below explains the entire process. Of course communication is key, but there is a very strong back-office process that is used every-single-time. Below is the process used when receiving a referral from an advisor.
Every advisor I work with knows that I'm always available. Days, evenings, weekends...it doesn't matter.
The best collaborative relationship is relatively informal. Each of our families will always come first, but you should never hesitate sending a text message/email, or calling at any time to speak about a client or opportunity.
After a client meeting has been completed, a detailed email with relevant attachments is emailed directly to the client and the referring advisor. This email are the meeting notes and is both long and detailed. These notes form the 'Reason Why Letter' now required by FSCO for all new life insurance applications. Also, these notes provide a cover letter for insurance company underwriters. Below are some real-life client examples:
My firm is entirely paperless and can offer a completely virtual environment. Technology plays a key role. Brian is on several beta/development programs with software companies.
Apple is the primary hardware used. 27" iMac, two Macbook Air, iPhone Xs, iPad Pro and built in apple-based tools provide a powerful technology base.
G-Suite provides all email support, data storage (G-Drive) and calendar. Additional plug-in's have been purchased for perfect integration to Apple hardware and other software tools.
A CRM is essential for opportunity tracking, digital client files, policy service and future follow up. There has been over 6 years of customization to ensure fluid processes and integration with other tools (ie. G-Suite)
This retirement planning software is perfect for 'live' financial plan. For most family-market situations, Razor is used to develop retirement models and uncover insurance needs.
Snap Projections is a much more complicated and detailed retirement planning software. It's very useful when working with corporate investments and more complicated tax planning calculations.
All compliance documents are completed using DocuSign (ie. Facta, AML, Disclosure, etc.). When available, DocuSign is used for policy service and other administrative tasks.
Clients (and accountants) often appreciate professional images/diagrams (especially for complicated corporate structures). This software is used to develop unique/custom images for a case-by-case basis.
This software provides the virtual environment for most meetings. Webcams, screen sharing and conference call technology are all included in this software.
This software is used when a large insurance block of business is purchased or requires cultivation. A great tool for all insurance experts.
Vimeo is where all customized client videos are stored. This is an ad-free (paid) service to allow for password protected videos to be sent to clients.
Life Happens Pro gives a simple and cost-effective way to leverage best-in-class insurance marketing resources to drive business. It delivers all the benefits of a full-service marketing.
Fully customizable website design without the cost of professionals.
There are literally dozens of other software/applications that are used but not listed
Raymond Choo is an Investment Advisor with HollisWealth. He has been working in the financial services industry since 1994 and has attained his CFP®, FMA and FCSI designations.
David Lyon is an Financial Advisor located in Toronto. He manages more than $100M in assets and have been a huge advocate for using an Insurance Consultant (ie. me)
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